As any business, catering services require not only ambition but also planning and marketing. When you are about to start your business, you will need a clear plan that must include the ways that you will use to market your business. This guide will help you to market your catering business perfectly. Let’s see how to do this.
1. Research well:
Do your research as it is the first step in the successful marketing strategy. If you don’t have enough time and want to focus on your business instead of focusing on marketing, hire a marketing agency or independent marketing agent to help you. The results of this step should be the following.
• Search well for your competitors and compare your services with them. See who offers the same products as you and their prices. It is easy to have the menu and the list of prices. Try your best to be the best.
• Research for restaurants that you may want to be partner with.
• Research for people in the catering services industry as event rental agencies, event planners, photographers and others. Build up relationships in the industry to be able to find work easier.
2. The budget and the name:
Determine how much money you will spend on your marketing campaign. The budget is determined according to how big the campaign will be. Banners, brochures, business cards and may be a website are among the things that will determine the budget.
The name should be catchy and memorable. A name that indicates your services as catering services is the best.
3. Photography is essential:
You need to hire a professional photographer to take high quality photos of your foods and services. You will use these pictures in your marketing campaign and on your online website and social networks.
4. Hire a graphic designer:
The graphic designer will design a catchy logo, sign, business cards, menus and flyers. If you want to make a brand, this step is essential.
5. Social Media:
Social networks are main part of the life of the planet now. You need to have a Facebook page, a Twitter account, an Instagram account and a Pinterest account too. These accounts will help you increase your presence online significantly.
Write accurate information online and update it regularly. You should have accurate address, accurate location by Google maps, description of your business and photos of your place and services.
Invest in your online presence and have some content that can be easily found by search engines and be at the first page of search. It is called Search Engine Optimization content and it helps search engines like Google to give the best results to its users.
Have a blog, upload videos on YouTube and on Vimeo, and post on WordPress and on your website. Make links between all online presences. For example, post your YouTube videos on Facebook, Twitter and your website.
Marketing your catering services business well is the first step on the road to make a brand out of your business.